Why Use Traffic Counters?

In today’s business world including the retail industry, being able to track your business with accurate analytics are essential to business success and growth. With the help of retail traffic counters and being able to run analytical reports in regards to these numbers, business and store owners can begin to dig deep into their business marketing, sales, and traffic patterns to maximize revenues and minimize expenses.
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The Visual Proof 2

The Visual Proof 2™ Traffic Counting System is the most accurate Traffic Counter in the world, as a matter of fact, calling it just a traffic counter is a disservice. It does not count as people leave your store, instead it counts buying groups as one, and automatically subtracts for non-customer activity.
The retail Visual Proof system provides traffic analysis reports such as staffing to customer activity, closing ratios, revenue per guest, that automatically upload to your PC and/or the Internet, allowing you maximum flexibility to view your data 24/7 anywhere in the world through a secure, password protected portal.
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The Benefits

The numbers and data provided by the TraxSales traffic counting system and CRM can be beneficial to many aspects of your retail business. Benefits include the following:
– Recognize Traffic Patterns
– Make Informed Staffing Decisions
– Understand Impacts of Marketing & Promotions
– Optimizing Store Hours & Scheduling
– Visibility of Traffic Flow Trends
– Increase Sales Revenue & Decrease Overhead
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Staffing & Scheduling

Much of the overhead of a retail business is the staff working the sales floor. By accurately tracking the retail traffic patterns with people counters, business owners can learn a lot about how they should schedule the employees working the floor and ensure that the business dollars for payroll are being used wisely.
By using the TraxSales system you can determine which days, times and months get the most foot traffic into the store. With this information you can make the appropriate staffing decisions that will greatly increase customer service and maximize sales revenue.
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Traffic Counter Checklist

Your goal is to make your business more efficient & make more money. In the following ways the Retail Traffic Counter by TraxSales will do just that:
– Obtain Traffic Volume & Trends
– Track & Improve Sales Conversion Ratios
– Compare Different Stores & Performance
– Get Accurate Real-Time and Historical Data
– Make Staff Scheduling More Efficient
– Optimize Customer Flow to Employee Hours
– Knowledge of Peak & Low Traffic Periods
– Give Insight into Setting Store Hours & Days
– Track Marketing Campaign Impact & Effectiveness
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